The more specific and clear you are, the better your chances are of seeing your vision turn into reality. Without a vision statement, your business will lack the motivation to keep going. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need. You need to have a crystal clear vision when you start out, otherwise, you can get easily lost in deciding the best way forward. If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day? It differs from a mission statement, which describes the purpose of an organization and more about the “how” of a business. It describes what the founder wants the organization to achieve in the future it’s more about the “what” of a business. What Is a Vision Statement?īefore you check out vision statement examples, you first need to know what is a vision statement.Ī vision statement is like a photograph of your future business, which gives your business shape and direction. It has the potential to keep you motivated, especially when it’s time to take a big risk. Your company vision statement serves as a reminder that you need to keep going. Think about the flood of feelings, questions, and decisions in your brain when you’re starting a business: Do I have enough money to support my family? Am I making the best decision? What if it doesn’t work out? How do I build a thriving business? Why isn’t my business growing? What can I do to get better results? You’ll have a tough time remembering why you started a business in the first place and what you’re working to accomplish. Without it, you’re just wandering around, hoping for the best.

Think of your vision statement as your north star. How does one stay inspired and on the right track when starting out? You guessed it: your vision statement. There is usually a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, the excitement can quickly get overwhelming.

2020 vision themes